ADSYN Consulting - Internet Marketing in Lawrenceville, Ga

ADSYN Consulting

1850 Dogwood Rd Suite A400-603
Lawrenceville, GA 30044
770-492-2970

How Search Engine Optimization - SEO - Works
Not all website are created equal, or more accurately, not all websites are created on purpose with the targeted client in mind.Most websites have the company information on them yet it is not organized for the search engines in mind only the clients.Advanced Synergy Dynamics LLC works with you to develop a solution that will create an online strategy that will satisfy your current clients and work with the search engines to bring new targeted clients to your site.
We have a 10 step approach to SEO:
1. Key Word Strategy and Research
2. Keyword research tool to narrow down best short and longtail keywords to use
3. SEO Copywriting
4. Latent Semantic Indexing
5. Web Standards
6. Standards Compliant Markup
7. Semantic HTML
8. Table-less Layouts
9. Link Building
10. Monthly Maintenance
SEO Services - Search Engine Optimization Services

SEO Service 1 - Keyword Strategy and research

1. Let us help you find the best key words for your internet marketing.

The first step in SEO or Search Engine Optimization is determining which keywords and keyword phrases you will want to target for your website solution.You do key word research for both pay per click and for organic search solutions.Your products and services will give us a good reference point to get started with the process.

SEO
Keyword research tools

2. We have the experience to know which SEO research tools to use and how to interpret their results to get you the best solution possible.

There are several Keyword Research Tools available out there.Some are free and some are fee based yet each has their purpose and some of the free solutions are a good starting point. Knowing which the best are and how to use each of them is imperative in getting the best key words for your SEO solution.

Some of the searches are monthly and some are annually yet most of the tools will return data of searches done over a previous amount of time and give you the ratios of searches to sites using the same keyword as the one you are searching.The goal is to find keywords or phrases that are not being used by very many other sites and defiantly not by your closest competitors.

Understanding where the data is coming from that the tool is using is important as well.It may come form the ISP logs or the actual search engine companyï¿½s statistics.This helps to understand the significance of the data that we are interpreting.So the bottom line is understanding which tool to use and most of all how to interpret each tool where the data will fill out a viable SEO solution for you.

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SEO Service 2 - SEO Copywriting

3. We will teach you how to write content to get you the highest possible search engine placement

SEO Copywriting is a methodology of writing content that pleases both the search engines and your websiteï¿½s visitors.It is mandatory to have the correct keywords in your content and other key areas on your site for both of them.For example a potential client types a word or phrase into a search engine, if they see it on the page they are getting on then they are more likely to stay on that site for further investigation.If not then they are likely to click the back button quickly.

articles.jpgIt is often best when doing web copy to start with a semantic approach.What that means is to list all of the potential words that relate to what you do, including model numbers.You content needs to be well thought out with a strong headline and sub headings that get and keep your clients attention.The content of each page is methodically thought though to attract the specific client for that product or service in every way possible.

It is often best to start with a semantic approach. To logically plan the specific content for each page or section of your site with the search engines as well as your clients in mind.It is important to start with general ideas such as main page content, and work to your interior page text, headings, and subheadings for the various pages of your site that will be represented in your main navigation menu and eventually in your site map.On the first page of each section it is often a good idea to put at the bottom of the page a mini page map of all of the links to that section.It will make your site more key word rich and will make it easy for the search engines to find all of your pages.

Making a specific plan of the various sections of your site in this manner will maintain continuity and allow your visitors to experience an easy and pleasurable internet experience.Internet surfers want a site that is easy to get through and clear easy access to the information that they are looking for.You want pages that have a clear heading system as well so they can have easy access to all of your information.

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SEO Service 3 - Latent Semantic Indexing

4. We will teach you how to write content for a strong web solution that the search engines will respect for the long term; you canï¿½t trick the search engines for the short term and win.

When you have taken the time to choose the best key words that your clients are actually searching to find you then we want to put them throughout your website.Before you move forward with your copywriting you need to consider how to smartly use the keywords we spent so much time researching.They way you use them must appear natural in the context and flow of the content, headings and subheadings.

The worst thing you can do is to over use them.This is where you may want to consider using Latent Semantic Indexing (LSI).LSI was first used in 1988 and was patented by Google.It gives us a clear idea as to how Internet documents are used and categorized for ranking by the search engines.They are looking for the site to mimic human behavior.They are looking for relevance of the content of the page to the main key words on the page.

Latent Semantic IndexingThey are looking at the continuity of your entire site and they will take what you site is about and give you page rank on those key concepts.LSI is looking for words and concepts that are semantically similar.Like a site on music may also have t-shirts, drumsticks, and guitar picks.They all relate or are semantically connected to the theme of music.The broader range of semantic relevance the higher a site will rank for that theme or topic.

Placing emphasis on certain keywords of your page without including information the algorithm sees as being important or relevant to the subject (based on similar sites), can lower the value of the web page. What is great about LSI is that those sites that are trying to game the system and trick the search engines will eventually die away and become less and less relevant over time.

They key is combining the keyword research with a site that is as useful to your customers and easy to navigate.If you can do this then you will have succeeded in your task.At ADSYN will over time help you develop a site that will have the saying power and steadily rise in the engines and in page rank making it easy for your clients to find you.

SEO Service 4 - Web Standards

5. The fact that we understand Web Standards will place you miles ahead of your competition who got some college kids to do their site and help you dominate in the search engines.

Web Standards are a set of recommendations published by the World Wide Web Consortium (W3C), a group of over 500 member organizations from around the world. The organization was created in 1994 "to lead the web to its full potential". Included in these recommendations are the HTML (Hypertext Markup Language) 4.01, XHTML (Extensible Hypertext Markup Language) and Cascading Style Sheets, level 2 (CSS2) specifications.

As you read on you will see how developing sites in accordance with Web Standards will not only make your website easier, less time consuming, and less expensive to maintain, but more importantly for you, how it will add significantly to your search engine optimization strategy.The search engines want the code behind your pages to be organized and uncluttered.This makes it easier to crawl and makes your site actually rank higher in the engines.
Standards compliant markup

6. Standards-compliant HTML, for today and for the future.

HTML is the authoring language used to create content and pages for the Internet. CSS is the language used in a file separate from html pages, to specify the visual properties of the website, including the layout.Many programmers try to place the CSS in the code of the website.This is a big mistake that will cost you in your rankings.One of the fundamental recommendations of Web Standards is to separate the content of your web pages (in your html files) from the presentational data (CSS) in this way.

When a site is published on the Internet, they can be validated using a tool to check that the page in question has to syntax errors, and conforms to the XHTML 1.0 or HTML 4.01 markup standards.Many of the older HTML tags have been abandoned for the standard, especially the ones that are used for presentational purposes alone.The presentation of a website should be put in a separate CSS file.

Unfortunately the validator does not reveal whether your site is semantically congruent and sound.For example the use of tables in your site construction instead of CSS positioning will not give you an error but will not be as easy for the search engine spiders to follow your site, not to mention, you site will not load a quickly.
Semantic HTML

7. Our programmersï¿½ experience with semantic html will allow the search engines to better understand the *type* of content it crawls on your website.

Once your site is planed and well designed, the content is added and it is ready for your customer to see it.The search engine spiders will start to crawl your site.As your site is crawled over time the search engines will have a better and better idea where you fit in the over all scheme of things.While it may be clear to your siteï¿½s visitors what this content means by reading it, the search engine spiders won't automatically understand what type of content they're seeing while crawling the web.

Understand that (Appropriate HTML elements [tags] used throughout each webpage, allowing the search engine spiders to understand the importance or meaning or lack thereof of specific content of your site)

Describing the type of data on the pages of your site is done by using the semantically appropriate html elements (tags) for the content in question. This will help the search engines understand the difference for example between a heading or subheading from merely some bold text near the top of the page. A group of related items should be contained within html ordered or unordered list tags, including any menus or navigations on your site.

These are just a couple of many types of html elements that have some semantic meaning and should be used whenever possible. Generic html elements (ones that have no semantic meaning) should only be used when no other appropriate element is available. Typically this situation arises when grouping sections of a webpage for layout purposes. One of the biggest mistakes in html semantics is the use of html tables for website layout.
Tableless Layouts

8. We only use tableless layouts.

It was in the 1990s that web designers started using tables to layout web pages.For some reason it continues today.Old habits die hard yet in the world of search engines tables are meant to be used only for tabular data like spreadsheets.That is what the engines are looking for when they see a table tag.Using tables for layout is semantically inappropriate and will hurt you in your rankings.

Table based layouts often double or triple the amount of text in a HTML page.This bloats the pages making it difficult for the search engine spiders to crawl.The word for sites that have tables nested in tables are called table soup in the industry and often confusing the search engine spiders who are indexing your page based on these tags.

The extra code in this case is what is known as presentational html, which goes against the fundamental recommendation of strict Web Standards, since all presentational data belongs in the CSS file. Search engine spiders will only crawl a limited length of your page before leaving to index other links of your site, therefore you want the content of your web page and HTML files to be accessible and easy for the spiders to read, with lean, standards compliant, valid markup, feeding the search engine spiders as much valuable content as possible without unnecessarily bloating the file with presentational markup, better suited for CSS.

SEO Service 5 - Link Building and Internet Marketing

9. Our Understanding of linking strategies is what gives you a better return on your SEO Investment.

All SEO experts agree that relevant and respected inbound links & Link Popularity play a crucial role in any serious SEO strategy.

Directories are one of the many good ways to get links. In fact in Google's Webmaster Guidelines they suggest that you "submit your site to relevant directories".

SEO Service 6 - Monthly Maintenance

10. Our long term strategy will put you and keep you at the top of the search engine rankings.

SearchEngineOptimization.jpgOnce your site has all the key optimization elements in place for long lasting high ranking, you will want to have a monthly maintenance plan to keep you there. The strong web standards foundation and semantic html of your site will not need improvement, but as the indexing algorithms change (often subtly), and as trends and competition change, we will be there to maintain the high placement of your site.

Keeping your site updated with fresh content consistently and regularly is the only way to stay relevant and stay at the top.On the internet sites get stale quickly and a stagnate site looses ground quickly.

Updating your site with fresh content is extremely beneficial for continued and improved indexing, and we'll be there to ensure that any changes done on your site will only improve your listings, and we'll help you avoid making changes that will do the opposite. ADSYN will handle this for you.

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SEO Consultation Service Save

Finally, we want you to learn and understand how this all works.

We will train your internal IT staff how to maintain the site over time so you can stay at the top with out having to continually hire us over an over again.Of course we have no problem doing it for you, yet if you have an internal person who is capable, it is important to have them trained to upkeep the site correctly so they do not do more harm than good over time.

The 10 steps above are not a complete list of what we do yet it should give you an idea of how we can take your current site or create a new site for you that will dominate your space for years to come.

You will receive thorough instruction on SEO copywriting, so that you will be able to not only write your site's content properly for both visitors *and* search engines, but also how to properly organize this content with the appropriate headings.

Google's algorithms are not constant. While understanding how these occasional minor changes in their algorithms affect indexing is beneficial to search engine optimizers, certain aspects of SEO remain constant, and always will. These constants are described by the web standards movement, headed by the W3C (World Wide Web Consortium). These standards are put in place for the purpose of longevity of the internet. Understanding and having experience coding with these standards greatly benefits any SEO strategy, and SEO work with these standards in mind is called "Whitehat SEO". This is both an ethical optimization process, and one suitable for a long-term search engine indexing domination.