AT&T Advertising Solutions
AT&T Advertising Solutions
695 Mansell Rd
Roswell, GA 30075
(404) 593- 0227
What is Pay Per Click (PPC) Advertising ?
Pay Per Click Advertising has many names. It is sometimes abbreviated to PPC or SEM. But what does it mean? Search engines such as
Google, Yahoo! and Bing allow for people and companies to have their website listed in the ‘sponsored links’ section of the search
results page. This is great news! Imagine you run a company that sells flowers. If somebody types into a search engine 'mother's day
flowers,' then that is somebody who is probably thinking about buying a flower bouquet and you want them to find you. With pay per
click advertising, you can make sure that they do.
That’s simple right? Well, from here it can get a bit complicated. Google alone is searched more than 250 million times every day.
* How are your potential customers typing in their searches?
* How can you make sure you only get valid prospects to click on your ad?
* How much should you be paying for these clicks?
* How do you tell what is really going on with the money you spend on this - are people calling and converting to customers?
That's where AT&T comes in.
YP Connect is a premium pay per click Campaign Management Service where we work with you to improve your click-through-rate, lower
your cost-per-click, and increase your sales revenue. Essentially, we’ll make your phone ring. Our process includes additional keyword
discovery, ad development, and landing page alignment. We will also insure the ongoing implementation of negative phrases, targeted
ad groups/ads, and A/B split testing.
Our pay per click programs are run on a rules-based campaign management algorithm that continuously learns and enhances an
individual advertiser's results. By bringing together data from keywords, ad copy, and the local online advertising market, the algorithm
makes individual campaign changes across our advertisers’ program.
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